Ingenia Inverloch
Product: Luxury Lodge
The approach
Ingenia Holidays wanted to offer guests something beyond the standard camping experience. Our focus was on:
• Creating an in-demand experience: Thoughtfully designed glamping tents that offer both style and functionality.
• Guest-first design: Fire pits, lounge spaces, and premium interiors that encourage longer stays and repeat visits.
• Market positioning: A fresh accommodation option that attracts new guests and generates excitement.
The results
The introduction of glamping has been a game-changer for Ingenia Inverloch, driving:
• Consistently high occupancy: Fully booked weekends leading up to Christmas, with January filling fast.
• New demand from existing guests: Traditional campers are now enquiring about glamping, widening the park’s audience.
• Extended stays: Guests love it so much they’re booking extra nights.
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