With rising living costs and increasing fuel prices, travel behaviour is shifting.
Guests are travelling more locally, but they are also becoming more selective in how they spend. A standard cabin is no longer enough. They are looking for unique, authentic experiences that feel worth the spend.
This is where glamping creates real opportunity.
Glamping allows holiday parks to:
- Attract a higher-value guest segment
- Increase average nightly rates
- Stand out in a competitive market
Importantly, this guest is often less impacted by economic pressure. They are still willing to spend, but expect something different in return.
At the same time, glamping opens your park to couples who travel:
- During the week
- Outside school holidays
Resulting in more consistent, year round revenue. Not just peak periods.
A great example is Ingenia Byron Bay, where we installed two Couples Retreat glamping tents. Designed to attract this market and extend occupancy beyond traditional peak times.
The power of real marketing
What actually drives bookings
Having the right product is only part of the equation. How you present it is what drives bookings.
In today’s market, guests don’t just book accommodation. They book a feeling. This is why real, experience driven imagery is so important:
- Show people, not just spaces
- Capture real moments and emotion
- Let guests see themselves in the experience
At Ingenia Byron Bay, a strong social media post in collaboration with Hipcamp, supported by the right imagery, generated immediate bookings.
The difference?
👉 It wasn’t just photos of tents and interiors
👉 It was people enjoying the experience
When guests can feel the joy, connection, and atmosphere through your imagery, they move from browsing… to booking.
The takeaway
In a changing market, success comes down to two things:
👉 Offer something different (glamping & experience)
👉 Show it the right way (real, emotional marketing)
Holiday parks that embrace both will be the ones that continue to grow. Even in challenging times.
Is your park set up for this shift?
Let’s look at where the opportunity sits for your site and how you can tap into it.
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